Monday, September 3, 2007

Marketing to the 'Inner Reptile'

We have three brains apparently - the 'human brain' (the neo-cortex that makes us different from other animals); the 'mammalian brain' (which we share with our fellow apes and other breast feeders); and the 'reptile brain' (which brings in most every other creature). Successful marketers may not know it, but most of the time they are selling to the third brain - our 'inner reptile' - as that has the most influence on our buying decisions.

New insights from behavioural economics and neuro-marketing suggest that we have much to learn from our cold blooded ancestors. And here are the 7 Secrets to marketing to your customer's inner reptile.

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