Every once in a while you come across someone and you think: 'that guy's a genius'. And so it was when I stumbled upon Christian Nold, inventor of Bio Mapping.
Nold has recruited volunteers to wear a special device that measures their emotions (through their skin) as they walk around a particular area (e.g.: The Strand in London in the image above) whilst carrying a GPS device. The result is an 'emotional map' of an area or city that is quite extraordinary to behold.
He has even persuaded the UK's Ordinance Survey to allow him to plot his emotional maps over their actual maps and to resell them to the general public. Like I said, the guy's a genius.
Now imagine emotional maps of Ireland's cities and towns ...