I have to confess that I'm not all that interested in the US presidential primaries. My head says it's important (as US presidents tend to have an impact beyond the United States), but my heart says it's their country and their election - not mine.
One thing though that has caught my attention is the way in which the different candidates have used the tools of web 2.0 to run very different campaigns to those of the past. Surprisingly it is the oldest candidate - Ron Paul - who has been cleverest at using social networking and email marketing to raise funds and spread his message.
There will be lessons from this for Irish candidates in forthcoming elections. Though I think it will be some time before we see an Irish politician using YouTube to get his message across as effectively as Barack Obama (Yes.You.Can), and even using the same music video format to parody his opponent (John McCain)!
So while I'm not that engaged in the US elections, I do find the emergence of Election 2.0 tactics and techniques fascinating and I don't doubt we'll see more of the same this side of the Atlantic in due course.