It's probably a scary thought for a lot of broadcasters (and advertisers), but it looks like TV's future isn't what it used to be. For fifty years we have experimented as a species with television, letting billions of people stare passively at a screen, with no say in the matter other than the option of changing the channel they stare at. The result - according to Clay Shirky, author of Here Comes Everybody - is that TV has become a sink for our cognitive energies: we consumed instead of creating. But all that's about to change ...
As he puts it in this presentation:
Here is what a four year old knows - a screen that ships without a mouse, ships broken. Media that’s targeted at you but doesn’t include you may not be worth sitting still for!
The result - we are only at the start of an amazing explosion in human creativity: only it is a creativity in which we are co-creators rather than passive consumers. For example there's this; and then there's this:
MUTO a wall-painted animation by BLU from blu on Vimeo.