Saturday, August 2, 2008

The Way You Tell 'Em

It seems stories not ideas have done more to change our view of the world. I'm inclined to agree. It's the way that you tell 'em, after all.

Advertising is nothing but (12 variations of) stories. Despite the common dislike for advertising, perhaps it really is the best way to change the human heart, and to remind us of our common humanity ...

Thanks to FutureLab for alerting me to this one, btw.

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