It is nice to end a dismal year on a positive note.
AIB Bank have come on board to partner my company in developing the AIB-Amárach Recovery Indicator. It builds on earlier work by Amárach and is intended to keep businesses informed about the mood of Irish consumers when it comes to spending, saving and borrowing.
We'll be surveying 1,000 adults every month - combining online and face-to-face methodologies to ensure the results are as representative of the national mood as possible.
Furthermore, the ARI is designed to identify turning points in the economy: and right now we are at one of those points as the majority of people feel the economic situation is bad but stable or even improving. A stark contrast with when we first started measuring attitudes back in April as the chart shows.
You can download the first of the ARI results - for December 2009 - here.
All suggestions for themes/topics/questions that might be usefully addressed in a survey designed to guage trends in consumer behaviour and their impact in turn on the wider economy are welcome.