It’s being hailed as the best thing since Sellotape and Blu-tack. And it was invented by an Irish woman - Jane Ni Dhulchaointigh. I’m talking about Sugru of course, and I suspect we’ll all be talking about it before long. It’s one of those so-simple-it’s-ingenious inventions. The kind that makes the inventor rich and the rest of us better off because of the benefits the invention brings (even if we’re a little jealous for not having thought of it ourselves ;-)Sweet are the uses of adversity.
It’s also a great example of how necessity inspires invention. I like Gerald Celente’s suggestion in his latest Trends Journal (subscription via Trends Research Institute) that the Great Recession will unleash a ‘mother of inventions’ explosion of invention and innovation, mostly by those outside of the shrinking ‘orthodox’ economy but with the 21st century tools to remake their own lives and communities.
Sugru’s strapline – Hack Things Better – captures that spirit perfectly I reckon.