Wednesday, February 10, 2010

The Front Line

The next best thing to asking consumers how the recession is affecting them is to ask the people who are selling to them. In fact, the ones doing the selling just might have a more realistic grasp of what's going on than those they are selling to.

Our latest survey of Irish sales managers and directors tells an interesting story - they are increasingly of the view that the worst is over in the Irish market, with recovery coming slowly but eventually. And one good test of their optimism - one in four sales managers expects to expand their sales team this year:

1 comment:

  1. good work Gerard. I will post some comments on Geary blog about this tomorrow. In general, the tradition of Truman Bewley and others of getting out and interviewing economic decision makers during recessions is among the most interesting areas of economics research.


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