Friday, June 25, 2010

The Right Wrong Idea

Most of us most the time get things wrong. Fact is, you have to get things wrong in order to get things right. Sometimes you have to get things wrong a lot before you get things right. It seems that is how the Onion's gets things right. This from a Slate interview with Ira Glass:
I had this experience a couple of years ago where I got to sit in on the editorial meeting at the Onion. Every Monday they have to come up with like 17 or 18 headlines, and to do that, they generate 600 headlines per week. I feel like that's why it's good: because they are willing to be wrong 583 times to be right 17.
The results, for those of you with a certain sense of humour, are usually pure genius. Like the latest one:

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