The strapline for the Anglo ad is:
Safeguard the future for everything you hold dear.I-kid-you-not.
So let me see, rather than move your shrinking savings to a bank account in Switzerland (budget deficit just 1pc of GDP; gross public debt at 40pc; a current account surplus of 9pc; unemployment at 3.9pc; and its 8 million citizens own half a trillion dollars of external assets)... you should move them to Anglo Irish Bank instead. To safeguard the future of everything you hold dear.
Now that's what I call powerful advertising.