Digital Optimism

Today sees the launch of a report by my company on digital trends and prospects in Ireland. The big message is that both consumers and businesses are optimistic about digital technology - it's the only thing that's got consistently 'better' (cheaper/faster/easier) these past five years.

The report was commissioned by UPC (their CEO Dana Strong is pictured at the launch) and is hosted here on their website - along with background information and a digital self-assessment tool. It's a good news story - hence, possibly, the optimism!