It seems they'll be using plain old 'anti-marketing' to get their message across:
Please don't come to Britain – it rains and the jobs are scarce and low-paid. Ministers are considering launching a negative advertising campaign in Bulgaria and Romania to persuade potential immigrants to stay away from the UK.
The plan, which would focus on the downsides of British life, is one of a range of potential measures to stem immigration to Britain next year when curbs imposed on both country's citizens living and working in the UK will expire.It might work better if they got the Behavioural Insights Team on the case?
Meanwhile in Ireland (since the same timescale applies) we will undoubtedly rely on the reports of the EU-IMF financial assistance programme to do the trick...
ht Marginal Revolution