Thursday, December 18, 2014

Retail Liturgy

Retail therapy has become retail liturgy: an exercise in public worship shared and practiced by believers in the transformative power of shopping. Dundrum Shopping Centre is the Pro-Cathedral of retail liturgy, and the Blanchardstown Centre is Christ Church Cathedral (though I might have my denominational allusions confused).

The idea that shopping has become a form of collective worship is one developed by James K A Smith.  His Theos talk - The Secular is Haunted - introduces Jamie's thoughts on Canadian philosopher Charles Taylor's ideas about secularism, including our need for liturgy - sacred or secular.  I'm also reading Jamie's introduction to Taylor - How (Not) to Be Secular - and it is a delightful read.  Anyone who can weave Radiohead, David Foster Wallace and Augustine into a narrative knows how to engage his reader.

Christmas, of course, has a special liturgy all of its own.  Indeed, just as many feel compelled to go to church at Christmas time but not other times of the year, many (albeit mostly men) feel compelled to go shopping at Christmas time but not other times of the year.  Funny enough, you get carol singers participating in both liturgies...

Maybe it's me, but this Christmas seems a bit more 'manic' than previous Christmases, though that might simply be the end of the recession (for some) and people enjoying a bit of a 'blow out' after all the lean years.  Or it might be that the continued substitution of the secular for the sacred in our post-Christian society makes us even hungrier for shared experiences of belonging and transcendence - even if it is in a shopping centre.

But don't get me wrong - I'm glad for the retailers that they are having a 'good' Christmas after all they (and we) have been through.  Still, we should beware the dangers of our new secular liturgies.  As Arthur C. Brooks suggests, we should celebrate abundance but avoid attachment.

Easier said than done, of course.  I personally don't see the need for a new range of Louise Vuitton handbags, but a new iPhone 7 would undoubtedly be an historic step forward for all mankind. Though womankind might beg to differ...








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